Core Problem

What this solution is meant to clarify.

Social media becomes a drain when the organization is expected to plan, create, approve, and publish consistently without a clear role for the channel.

What We Actually Sell

Advisory-first solution architecture.

Dicho connects audience visibility and creative execution to the business strategy. Social activity is useful only when it supports a real communication or growth need.

Clarity before activity.

Framework

How the work should be approached.

Clarify whether social media has a meaningful job to do for the business.
Translate expertise, proof, source material, and current priorities into content themes.
Plan a sustainable cadence for creation, review, and publication.
Produce and execute content with a consistent brand voice and visual standard.
Review what the channel is helping the organization communicate and learn.

Deliverables

What the solution can produce.

Channel and audience planning.
Content themes, calendars, and production planning.
Writing, design, photography, or video content as scoped.
Review, approval, publishing, and channel-management support.
Useful performance context without vanity-metric theater.

Decision Guide

When this solution is the right starting point.

Social media is not automatically necessary for every business.
It may fit when consistent visibility, education, proof, or audience connection supports a clear priority.
Dicho may recommend strengthening positioning or source material before increasing content activity.

Social Media Marketing

Core and Growth plans. Assessment recommended.

Unused channels do not convert to extra content or credit. Paid media and original production stay separate.

Core

Social Core

$2,500/month

One primary audience and offer; a small approval group; consistent presence needed.

Primary channels are Dicho-operated publishing channels approved at onboarding
One consolidated revision cycle per calendar batch
Community replies only under a pre-approved response guide

Does not include unlimited work, extra sites or channels as unused credit, Digital Spokesperson, production projects, paid media, or guaranteed results.

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Growth

Social Growth

$4,500/month

Several audiences or offers, richer source material, more formats, or stronger demand-generation responsibility.

Primary channels are Dicho-operated publishing channels approved at onboarding
One consolidated revision cycle per calendar batch
Multi-brand, regulated, or high-volume editorial operations are Enterprise

Does not include unlimited work, extra sites or channels as unused credit, Digital Spokesperson, production projects, paid media, or guaranteed results.

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Enterprise

Custom

Consultation

Multi-brand, multi-region or language, regulated, high-volume, or reputation-sensitive operation.

Custom editorial and governance system. Consultation-gated. Not available as a direct purchase.

Talk to Dicho

Next Decision

Start with the decision you need to make.

The Dicho IQ Assessment is the recommended diagnostic path. It is not required before a Core or Growth purchase.

Start Assessment

Social MediaMarketing