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Solution Path

Business Clone Marketing

Turn a leader’s expertise, voice, and judgment into a governed communication system that can support consistent content creation and market visibility.

The goal is not to manufacture more content. It is to make trusted knowledge reusable without losing the human judgment behind it.

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Assessment is recommended. Core and Growth may be purchased directly. Digital Spokesperson is not included.

Make leadership expertise reusable

Solution category

Core and Growth available

Direct purchase

Core Problem

Important knowledge often depends on one person.

A founder, executive, or subject-matter expert may hold the organization’s clearest ideas, strongest judgment, and most credible voice. When that knowledge remains undocumented or difficult to access, communication becomes inconsistent, production slows down, and growth depends on the leader’s constant availability.

What We Actually Sell

An advisory-led communication system.

Dicho helps the organization capture expertise, define its voice, organize trusted source material, establish governance, and design a repeatable approach to content creation. Production follows that foundation. It does not replace it.

Strategic Approach

Clarity determines the production method.

We begin with the organization’s goals, audiences, communication needs, available source material, and risk requirements. Business Clone Marketing is a governed knowledge and content operating system. It is not ordinary social-media management and not a synthetic spokesperson.
  1. Capture the leader’s expertise, perspective, terminology, and decision principles.
  2. Define the audiences, communication goals, brand voice, and content boundaries.
  3. Organize approved source material into reusable institutional knowledge.
  4. Establish ownership, consent, review, approval, and publishing controls.
  5. Design repeatable scripting, drafting, and reuse workflows.
  6. Keep human review gates in place before any new external claim.

What is not included

Not a spokesperson. Not a production package.

Digital Spokesperson, synthetic avatar, and likeness or voice stand-ins are excluded from every Business Clone plan until separately classified. Professional photography and film remain separately scoped human production.

Synthetic media may later extend approved assets only under separate authority. It does not substitute for the Business Clone entitlement.

Deliverables

What the solution can produce.

  • Knowledge-capture interviews and working sessions.
  • Leadership voice, expertise, and source-material architecture.
  • Approved knowledge libraries and content foundations.
  • Communication, consent, review, and approval standards.
  • Repeatable scripting and governed drafting workflows.
  • Handoff-ready approved assets. Channel publishing is not included.

Governance

The leader’s identity remains under human control.

Human approval is required before any new external claim or public output. The service uses customer-approved knowledge. It does not fabricate proof, publish autonomously, or act as a synthetic spokesperson.

Decision Guide

When this solution is the right starting point.

Business Clone Marketing may be appropriate when valuable expertise is difficult to scale, leadership communication depends too heavily on direct availability, or the organization needs a more consistent way to create and publish credible content.

It may not be the right immediate step when positioning is unclear, source material is weak, ownership is unresolved, or the organization is not prepared to establish consent and review controls.

Dicho may recommend prerequisite strategy work, stronger knowledge foundations, conventional production, a limited pilot, or no immediate implementation.

Business Clone Marketing

Core and Growth plans. Assessment recommended.

A governed knowledge system. Not ordinary social management. Not a Digital Spokesperson.

Core

Business Clone Core

$3,500/month

Founder-led or expert-led business with one primary knowledge domain and a clear approver.

  • One primary expert/voice and one primary business context
  • Corrections that improve accuracy or voice are included; new domains may change tier or scope
  • Channel publishing is not included

Does not include unlimited work, extra sites or channels as unused credit, Digital Spokesperson, production projects, paid media, or guaranteed results.

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Growth

Business Clone Growth

$6,500/month

Several experts, offers, audiences, or content destinations; meaningful reuse need.

  • Human approval before any new external claim or public output
  • Digital Spokesperson remains excluded until separately classified
  • Regulated, multilingual, or high-governance operations are Enterprise

Does not include unlimited work, extra sites or channels as unused credit, Digital Spokesperson, production projects, paid media, or guaranteed results.

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Enterprise

Custom

Consultation

Large, regulated, multilingual, integration-heavy, or high-governance knowledge operation.

Custom knowledge operating model. Consultation-gated. Not available as a direct purchase.

Talk to Dicho

Start with the decision, not the production method.

The assessment is the recommended diagnostic path. Core and Growth may be purchased directly when the knowledge-system envelope fits.
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